Doctor of literature of Communications advertising , the school of journalism and communication, Peking University

Master of management science, the department of the strategic management, school of guanghua management, Peking University.

Bachelor of Agronomy science, the department of animal science technology, school of Agronomy science, Taiwan University.

Assistant of director of Institute of modern advertisement from Peking University

Assistant of CCM’S director from Peking University

Account Director of Caizhilanhai international advertising company in Beijing

Director of operations of Yuanjingliandong Network information company in Beijing

Director of research of Chuanping Li Brand Studio

Brand Commissioner of Dongsheng Science and technology company limited

Work experience is mainly associated with marketing, brand management including planning, research, PR, event marketing. He has served a number of well-known domestic enterprises such as China Telecom, China Unicom, Xiwang Company, Old Baigan company, Sina, Sohu,Wangyi,Yunnan baiyao,Kangyi net and so on. Undertake a number of major topics- Research on relationship between newspaper and advertising industry in China, CCTV's advertising business strategy, China machinery Group brand development strategy, Olympic outreach programmes, Media contact and consumption of rural residents, Study on the effect of rich media ads, E-zine advertising effectiveness study, Point of customer contact solutions.

Main courting: Brand introduction

Areas of research: brand, advertising, PR, new media.