2011.7 -, Department of Advertising, Xiamen University, Assistant Professor

2007.9 - 2011.6, Institute of Psychology, CAS, Applied Psychology, PhD.

2004.9 - 2007.6, Institute of Psychology, CAS, Developmental Psychology, MA

2001.8 - 2004.6, The 13th institute of CETC, Assistant Engineer

1997.9 - 2001.6, Changchun Institute of Optics and Fine Mechanics, Optical-electronics Technology, Bachelor

1. Self and identity in consumption

2. Unconscious consumption

3. The evolutionary bases of Consumption

4. Judgment and Decision Making in Consumption

5. Brand and Advertising

6. Risk Communication

An Introduction of Brand, Advertising Planning, Social Psychology

Yan Sun, Fei Wang, Shu Li. (2011). Higher height, higher ability: Judgment confidence as a function of perception of spatial heights. PloS one, 6(7), e22125.

Fei Wang, Liqi Zhu, Kan Shi. (2011). How do children coordinate information about mental states with social norms? Cognitive Development, 26(1): 72-81.

Fei Wang, Shi Kan. (2009) The children’s understanding of domain difference in deontic rules. Chinese Journal of Behavioral Medicine and Brain Science, 18 (5): 473-474. (In Chinese)

Fei Wang, Zhu Liqi. (2007). Children’s Inference of Mental States in Deontic Contexts. Advances in Psychological Science, 15 (4): 618-623. (In Chinese)

Fei Wang, Zhu Liqi. (2007). The Individual Internal Influencing Factors in Syllogism. Journal of Psychological Science, 30 (2): 468-470. (In Chinese)